Marketing to the Government
Federal – State – County – Local – Foreign Governments
The cornerstone of Rainmaker’s strategic marketing success is PAULI™, our proprietary strategic marketing system designed by the Rainmaker senior marketing team.
PAULI™ assists our clients in all aspects of the strategic marketing process and is an acronym for Prioritize—Access—Unmask—Leverage—Identify. We use the PAULI™ system to:
P
Prioritize our clients’ goals and objectives as they relate to
marketing products or services to the government;
A
Access market intelligence including Rainmaker's vast database of
government contacts and agency purchasing forecasts;
U
Unmask purchasing triggers of the contracting officer, agency and/or end-user to
develop a clear sense of direction and purpose;
L
Leverage core competencies of the client, and
I
Identify what will work and what will not, before implementation.
PAULI™ allows for an intelligent melding of the goals and aspirations of the client’s senior management team with the realities of the government marketplace, opportunities and limitations. From PAULI™ we develop world-class qualitative and quantitative research including marketing segmentation that results in growth-oriented insights and discoveries.
PAULI™ also assists our professionals with the development of Marketing Modeling – state-of-the-science, profit-focused modeling that offers invaluable information about the financial impact of different marketing decisions.
Traditional business and marketing consultants are linear, analytical and outstanding at reading the numbers and identifying market opportunities. They are generally not adept at providing the brand positioning, market awareness and business development services necessary to make the goals and objectives of the business plan a reality.
Rainmaker is different.
Rainmaker’s Government Marketing Group combines 30-years of in-the-trenches experience, hundreds of successful business and marketing campaigns and the tens of thousands of hours it has spent developing and implementing collaborative, disciplined and devastatingly-effective marketing plans to create a marketing consultancy unlike any other.
Rainmaker Consulting
Government Marketing and Marketing Strategies for the 21st Century
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